Building Without Guru Rituals

Every successful founder, apparently, has a morning routine. A cold plunge. A gratitude journal. Fifty books a year, or a week, depending on who you ask.

Scroll long enough and building a business starts to look like a performance you have to rehearse before you're allowed to begin.

I built and sold multiple businesses without disappearing for six months to work on myself. Without waking up at 3am to meditate and take an ice bath. Without reading fifty books a week.

I didn't buy a masterclass from a guru. I didn't move to Bali. I didn't spend my evenings at networking events or need constant external motivation.

There's nothing wrong with any of those things if they work for you.

But none of them is a prerequisite for building a business.

It's easy to confuse preparing to do the work with actually doing it. One feels productive. The other produces results.

I got up every day, figured out what shit needed doing and got it done.